2011 APRA MOMBASA CONFERENCE

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Conference Venue

Mombasa Continental Resort is host to the conference and related activities. Situated at Shanzu Beach, 17 km north from Mombasa Island, the Resort is an oasis for local visitors and is a favourite for International guests

Conference Overview

Hosting the 2011 APRA conference is one of the flagship events marking the 40th Anniversary of the Public Relations Society of Kenya (PRSK). The event targets high quality local and international speakers and hopes to bring together over 100 PR practitioners from across Africa to discuss the conference theme Public Relations & Communication Management in a Regulated Environment “The Opportunities”.

Through engaging plenary sessions, thematic case study workshops and participatory sessions on APRA accreditation, AU status among others, participants will discuss and gain insights on the opportunities brought about by the 21st century dynamics in the context of business regulation.

The 2011 APRA Mombasa conference also present the first ever competitive award cutting across Africa countries.

Objectives

The 2011 APRA Mombasa Conference is a base for a collaborative effort to promote excellent PR performance in Africa whose objects are to;

Who should participate?

There are increased challenges for professional public relations and communication managers working in any environment.

Important information

Exhibitors are responsible for setting up and decorating their own booths